PROJECT is a global platform and event destination for contemporary menswear, I helped storyboard and produce visual concepts for the 2021 creative campaign. My role focused on developing the overall look and feel for the upcoming year, translating fashion trends and future-forward ideas into cohesive visual narratives. I collaborated with creative leads to refine layouts, typography, and motion concepts used across digital and event-facing assets. This work required a strong understanding of fashion storytelling, brand consistency, and trend-driven design.